Hailey Bieber Named the New Face of Levi's 501 Jeans Photo 4268171 Pictures Just Jared

Hailey Bieber Levi's 501 Jeans 2022 Campaign Barbie Ferreira

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Hailey Baldwin Bieber Tango Tunes 501 Original Stretch Cropped Jeans Levi's The Nines

Levi's celebrates the start of festival season by naming the model the face of its most-loved jeans

Hailey Bieber Stunned While Celebrating Levi's 501 Day in L.A.

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Hailey Baldwin Bieber Fronts Levi's 501 Campaign HYPEBAE

Levi's is focusing its 2022 campaign on the 501 style in anticipation of the design's 150th-anniversary celebration next year. Among those who appear in the photographs are model Hailey Bieber, actress Barbie Ferreira, and DJ Peggy Gou.Pieces feature 90s-inspired trends, such as Levi's 501 '90s shorts and loose silhouettes, which were captured in studio portraits for the campaign.

Hailey Bieber Fronts the New Levi’s 501 ’90s Campaign — See Photos Teen Vogue

Channel Hailey Bieber's supermodel-off-duty look with your own pair of Levi's Loose Straight jeans on sale at Amazon — details

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"It's cool to look upon the era that you were born into and just draw inspiration," says Hailey, who was born in 1996, about her love of '90s style. "Just the aesthetic of the photos of the '90s, the movies of the '90s, the fashion of the '90s. It's just fascinating to me."

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Hailey Bieber Wore the Brand-New $98 Levi's Jeans That'll Sell Out ASAP. There aren't many clothing items that both my dad and I own, but that's just how iconic and versatile Levi's 501 jeans are. The closet staple has been beloved since 1873—no, that's not a typo. But now, the brand is launching a newly revamped style called the 501 '90s.

Hailey Bieber Levi's 501 90s Jeans Campaign

1. 501® Shorts. Regular festival-goers know how long the day can feel if you're not ready for it. That's why Hailey comes prepared with a bag full of sunscreen, water, lip balm, a fan, an instant camera and, of course, the ultimate festival staple: cut-off 501® Shorts. They're super versatile, stand up to the heat and are easy to customize.

HAILEY BIEBER for Levi’s 501 Jeans Campaign, May 2021 HawtCelebs

Levi's 501s turn a staggering 146 in May, making it one of the most enduring garments of all time; they have been worn by Marylin Monroe and James Dean and Tom Ford said he wished he had.

Hailey Bieber Fronts the New Levi’s 501 ’90s Campaign — See Photos Teen Vogue

Therefore, it makes sense the model now keeps a few pairs of Levi's stocked in her personal wardrobe. Should you want to recreate her off-duty outfit, shop the pieces below. If you're searching for a new pair of denim, check out Hailey Bieber's latest outfit. On March 13, she wore Levi's vintage 501 jeans while out in LA.

Hailey Bieber Fronts the New Levi’s 501 ’90s Campaign — See Photos Teen Vogue

Hailey Bieber looked her very best this week in a new Live In Levi's ad campaign for Levi's.. The wife of Justin Bieber wore a white cropped tank top that she paired with an old, very worn-in pair.

Hailey Bieber Shares Her Favorite Ways to Style Levi’s 501 Jeans

HAILEY BIEBER for Levi’s 501 Jeans Campaign, May 2021 HawtCelebs

Levi's launched a new take on its iconic 501 jeans on December 1, and the brand collaborated with American Model Hailey Bieber to do so. Hailey Bieber is never hesitant about her passion for all things '90s-inspired, and in her latest Levi's campaign, the 25-year-old model shared her perspective on the legendary decade.

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Hailey Bieber, who's probably tried every single pair of elite jeans on the market, always seems to come back to her 501s. This latest time, she wore a vintage pair from Orlee Weisberg's L.A.-based vintage denim brand Denim by Orlee, which are purposely oversize and therefore sit low on Bieber's waist. She paired the jeans with a blue-and-white.

Hailey Bieber Wears UltraLowRise Vintage Levi's Jeans POPSUGAR Fashion UK Photo 3

But unlike other prized fashion collections in the archives of haute couture houses or museums - where items are valued for their pristineness - it's actually the wear, tear and personalised flair of a 501 that is used to determine its value, authenticity, age and even the personality of its wearer.

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The Levi's 501 '90s jeans are launching in two medium washes: Drew Me In, which Hailey sports in the campaign pictures, and Mad Love. You can snag a pair of the new denim for $98: 90'S 501.